Sartori was a 75-year old commodity cheese maker from Wisconsin, supplying the likes of Little Caesar's and Pizza Hut with bulk shredded Mozzarella. When they bought a tiny cheese factory dedicated to making high end, specialty cheese and started to win international awards they asked us to brand it for them. Since going from Mass to Class is the hardest thing to do in business, we started by designing a new, timeless identity system that felt more artisanal and teased at a deeper heritage story. We then designed a packaging system with three distinct retail lines and a broad array of marketing communications. They have since grown from 5 million to over a 100 million in specialty cheese sales and won the most coveted award in the cheese industry last year.