pFriem Brand Experience

When Josh Pfriem walked into our office it was apparent that he had a strong vision for the beer he wanted to brew, the kind of brewery he wanted to create and the values he wanted to live by. That was all he had however, so we began the task of naming and branding pFriem Family Brewers. Because the Craft Brew category had gone bonkers with crazy naming and wacky packaging, we went back to basics to design a timeless, self-confident identity that looked as if it had been around for 200 years, but on closer inspection would reveal a postmodern playfulness and its Pacific Northwest roots. Then we applied that identity across every touch point of the brand paying attention to every detail.