Naming the Network

The Intertwine Alliance has an ambitious goal of connecting our region's parks, trails, and natural areas. They consist of a very diverse group of public and private entities- Portland Audabon, Metro, Trust for Public Lands, Travel Portland and THRPD—just to name a few. The came to us looking for a brand platform and new name. "The Intertwine" speaks to the connected nature of the network while providing a sense of purpose for supporters.