Hero + YouTube = adidas love

How do you keep an injured star athlete’s buzz from dying down off-the-court? adidas Basketball asked us to document one of the NBA’s greatest players in his darkest hours. Derrick Rose had been sidelined with a major knee injury. Sockeye worked with director Amir Farhang and 180LA to produce an episodic journey of the player’s recovery. #thereturn netted 6.8 million views and more than 15 million comments, turning a story of disappointment into success—all before D. Rose ever returned to the court.