Healthcare That Doesn’t Suck

When ZOOM+ decided to turn healthcare as we know it on its head, they needed to spread the word in an equally innovative way. So we dreamed up a series of out-of-home creative and experiential marketing strategies to match their revolutionary vision, from bandaging up iconic Portland statues with branded casts to introducing their insurance offering with the help of a friendly humanoid named Sara who tells it like it is. ZOOM+ is poised to be an important change-agent in our region, and we loved partnering with them to drive that mission forward.