Banish the Scaries

When OHSU tasked us with amplifying Doernbecher’s brand voice, we wanted to focus our attention on the deeply caring, even magical experience they’ve created for everyone who comes to the hospital. To that end, we chose a concept based on the iconic illustrations and playful language in children’s storybooks. The creative started out in print and on the radio, and now has come to life on the hospital walls in the form of hand-painted murals, and even on the patients themselves as temporary tattoos.