Active911: Truths

Active911 is a smart phone app that delivers critical information instantly to emergency workers, cutting down response time for firefighters and first responders by forty-percent. Sockeye had the amazing opportunity to spend the day with several fire departments in Oregon as they executed a controlled "Learn and Burn" fire exercise. House fires in films are rarely represented realistically, so it was important to us and to our client to accurately portray firefighters and the disastrous environments they battle. It was a privilege to capture their heroism and — let's be honest — it was pretty badass to set a house on fire and watch it burn down.