Metro is a publicly funded agency that helps preserve thousands of acres of parks and natural areas in Portland. The problem was, though we're surrounded by nature here, most of us take it for granted. Metro's Natural Areas Program charged us with changing that. Our answer was It's Our Nature, a film and ad campaign that brought the fragile beauty of Portland's ecosystem to people who rarely realize just how much our quality of life depends on the preservation and restoration of our natural areas. The goal is to continue support of the natural areas program in the future.