We think of strategy and creative as roommates. There’s the neat one who keeps everything in order, and then there’s the “expressive” one who lives a little more on the edge. Our job is to give each side what it needs, so that when the two come together—and they always come together—they make something smart and unexpected and beautiful.
A brand is a promise everyone who interacts with your company can count on. The brand’s message should be rooted in a truth about who you are or what you hope to be. And establishing that message is about uncovering your company’s values and opportunities. It is developing brand clarity. Clarity happens when every facet of your brand is working in concert to support the same message— naming, messaging, design, advertising and every single way in which you operate. Clarity is the one quality every great brand has in common.
Film and video is a part of our DNA. And because of its power to truly move an audience, it’s a medium that will always be close to our heart. We’ve rooted for film to evolve over the years. And now that it can touch people almost anywhere at anytime, we’re more excited than ever about using it to tell stories. With the proliferation of video we think it’s more important than ever to own the post-production process. Which is why we always edit in-house, because all too often that’s where the magic happens.
As the analog world gives way to a digital landscape, our traditional design skills continue to grow, fueled by the expanding ways in which people engage with brands. Think of it as the photosynthesis of the digital age.
Our philosophy is not to view digital as its own medium, but as a necessary component of everything we create. It’s no longer a question of if digital should be part of the media mix, but how it can broaden our messaging and ignite the brand.