Tim Sproul

When we zag, Tim zigs. Which he admits, his outlier mentality is now such a reliable constant, perhaps his unpredictable-ness has become, well, predictable. Really, Tim is a poet. He lives for language and emotion, and the freedom and breeze of a bike ride along the river in a shirt that's barely a shirt. He goes for the sweet spot in creating: "I want to make them laugh. And I want to make them feel." And that's what makes him an amazing Creative Director. He's steered global brand campaigns for Tourism New Zealand and Microsoft, helped Coors Light reach new heights, and his work has been featured in Communication Arts, the One Show, and the New York Times. But. Really, it's the art that's hanging in his mom's living room that makes him proudest.