Peter is one of our founders here at the 'fish and is usually wearing shorts. He keeps the voice, tone, look and feel of everything we do far from snoresville, always focused on design with a punch and a clear point of view. Peter loves when creative is a little oddball, and when the strategy does what we came here to do: tell the truth. Peter is enthusiastic about traveling and loves family time. But what he really seems to love is any time someone will let him sit and tell nostalgic tales of his career start in a New York print shop.